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The best thing you can do is be present in the moment. Whether in business or with family and friends, be present in the moment. Hear the sounds, see the sights, take in the conversation (if any) and really let it soak in. Observe and reflect. Because even in reading this paragraph, a moment in time has come and gone. Being present allows us to focus our energy on the hear and now. Little decisions, big decisions, good decisions and poor decisions compound over time. Being ev

Instant gratification destroys success faster than one may realize. Here's how to stop it. Stick to the plan. "What plan?". THEE plan. The winning formula, amazing program, wonderful products / services people crave and the success that follows. Every instance, program, product, etc, isn't going to win. When you find out what it is that works well, continue with it. Stick to the plan. Perhaps it IS a strategy, secret sauce or the way you deliver that brings your customers bac

One of the best ways to keep your business thriving is to inspire and encourage others through what you do. Yet, how so? Even if you deem your business boring, lonely or uninteresting to many, performing your task and operating to the best of your ability while connecting with others, speaks volumes. When you are interested in what you do, people take notice and can be interested in it too. I like cupcakes, but I don't find them fun to make. Someone out there LOVES making cup

One of the toughest aspects of business and life is continuing to move forward and grow when someday we might not want to. Waking up to the uncertainty of tomorrow is often something many business owners, especially successful owners, don't often talk about. You don't really here it in graduation speeches. We hear of the successes and the "overnight success" that truly had years of hardship leading up to it. Nothing is easy and as I've often heard, "if it were easy, everyone

One of the toughest part of business, embarking on a journey or project is hearing the murmings and taunts of those who sit in the cheap seats. Sometimes, those taunts come from other people in your field or profession. They've accomplished something doing it in a way that isn't how you would do it. And they question your method, strategy or plan. Now this doesn't work in every scenario as there are successful procedures to performing surgeries, operating vehicles safely or m

The other day, one of my clients received a random message from a self-proclaimed social media professional of sorts who wrote (and I'm not making this up): "Bro, you're making big mistakes...(doing x, y and z) with your marketing." This person continued on with what I would refer to as "bro sales". And most importantly because he started with "bro". I'm not an older or elderly gentleman but I do appreciate the old school ways of business, ethics and overall social decency. H

I am not too sure how relevant this post will be in the time to come but as it stands there really is no wrong way to get your post and page attention whether you're boosting or advertising your content. Yet, here's the difference. Boosting a post is quicker and more efficient way to pitch to your audience. Issue is, boosting a post may ONLY reach your audience and a fraction of their audience. If those who like and follow your page are mainly friends, family and network who

Unless you're trying out a new recipe, sound marketing strategy or building a new product, the words "How did that happen?" shouldn't show up too often. If they do, document what came before it, especially if it is a positive outcome. For example: If you create a new great product and suddenly it performs way better or differently than you imagine and it is a win for your business. Be sure to take a moment, contain your excitement, pause and document. What happened prior to y

Hopefully, you would never throw stacks of flyers in the air just outside your business in hopes people read them and become a customer. It may work a time or two within close proximity of your establishment yet it doesn't really encapsulate who you are, what you do and why you do it. I continually see agencies and freelancers post ads stating "for X amount of dollars, we'll post X amount of content, X times a week." (X being whatever number that may be.) Great! So, you may b

Your business should be dedicated to delivering high-quality service and products. I once met a young guy many many years ago who said something to the effect of "if a client can't afford me at X, I shoot on this really low end camera. If the client pays more, I might consider using my best camera." Obviously, this young guy saying this, didn't sit well with me. I also did not work with him again after the project I was wrapping up at the time. It showed his true character. I

Have you ever thought "if only I had taken 5 more minutes..."? I can relate. On my second feature film, due to release this Summer, I said to my cast and crew, "had we only taken five more minutes, this could've happened or this wouldn't have happened." Ever feel like that in business? During our movie production in the summer of 2025, it was very hot and windy most days. Everyone was fatigued as the days went on and decision-making was becoming questionable by the minute. On

Set and forget? Your media and marketing strategy should not be on autopilot. Here's why... I'm not sure where the initial impression came from that marketing can be a passive process but business is not easy and neither is marketing. So many businesses, especially small businesses believe in "set and forget" media and marketing strategies. For example: Some may hire a young intern to make a few posts every so often. Some "boost" their posts and call it advertising. Some h

The toughest thing for most beginning and even veteran business owners is separating one's personal life from business life. Always separate finances, yet I am talking about life. The inbetween. The person you may be seeing or married to, kids you may have, hobbies you enjoy and other areas that make up life. These days, too many pride themselves with how much hustling their doing, work they accomplish, titles achieved, awards on their shelves, etc. In the end, it doesn't rea

Do you offer value? ⬇️⬇️⬇️ Do you offer a product, service or experience worth value at your business? I am not saying "cheap", "affordable" or the like. I mean true value. Example: The extra sauce, the best cherry on top, the few words of advice or encouragement. In plain speak - going the extra mile for the client / customer when they either least expect it or know that you are willing to help them with what they need from your business. You may be surprised to know that ma

When I first started my production company in 2013, I spent money and was listed everywhere. I had multiple phone numbers, advertising, different business programs, etc. It cost money and most of it did nothing but hit the bank account. So, I narrowed it down to only what was essential for day-to-day operations. Even as the business evolved from video production to motion pictures, the strategy was the same. Simplicity is key. Simplicity wins the day! When I launched Mi Media

Doing the same thing over and over and expecting different results is the definition of insanity. Doing what everyone is doing and expecting their successful results can also be considered insanity. If McDonald's wasn't successful, Burger King wouldn't build next door to one every time another Mickey Ds shows up. However, if you're a big fan of either, you probably wouldn't care much of the geographical location as long as you get the food and service you expect from the plac

Recently, I've made various attempts to contact various professionals for personal (not business soliciting) services and found something very very alarming. Missed communication and poor communication. For a big event I've been planning, I've made attempts to contact a certain location for over 3 months via phone, email and online form. I left voicemails as well. Not..a..single...callback. And the place is open and operational. Someone finally called back, months later and b

This is going to be a hard truth to swallow, but if you don't take this now, your business could continue to struggle or fail. When we go to a doctor, attorney or maybe an auto repair shop, we often expect a "quick fix" for whatever issue we're facing. Most often though, we may be given homework along with the fix. A doctor may prescribe diet, exercise and consistency over time with medication to solve an issue. An attorney may need documents, signatures and meetings prior to

How do YOU and OTHERS see your business? ⬇️⬇️⬇️ Criticism is tough. Especially when it involves you and your baby (Ex: project, store, business, brand). How do you see your business? Do you know what you do and why you do it? Is it easy to shop with your business, whether it be a service or product offerings? Do you speak to your customers and prospective customers in a way that is understandable? What does your brand, logo, colors, slogans and overall presentation say about

Do you KNOW where your customers are coming from? ⬇️⬇️⬇️ Word-of-mouth, friend-of-a-friend, ad in the paper, news on TV or post on social media - these are all great sources to get more customers. Question is, do you know for certain, this is where your customers may come from? Of course, we may know that this person was referred here or this person told you about your business ad. Yet, oftentimes, most businesses don't know and/or don't care as long as they make sales. That