How do YOU and OTHERS see your business?

How do YOU and OTHERS see your business? ⬇️⬇️⬇️

Criticism is tough. Especially when it involves you and your baby (Ex: project, store, business, brand).

How do you see your business? Do you know what you do and why you do it? Is it easy to shop with your business, whether it be a service or product offerings? Do you speak to your customers and prospective customers in a way that is understandable? What does your brand, logo, colors, slogans and overall presentation say about your business?

Whew...That is a lot to consider. But honestly, do you know the answers to these questions?

Last one, for now...do you have to explain thoroughly or get frustrated having to think or explain any part of those questions to current or prospective customers? If so, there's an area for opportunity.

Honestly, I am not a fan of the term "videography". It sounds cheap and dull. No disrespect to the amazing videographers out there, I just don't care for the word. I like "video producer" or, if creative "cinematographer". Definitions aside, if you work in video and are not on TV or in movies, customers see you as a videographer. And worse yet, a "video guy/girl".

The point of my story is this; how you perceive yourself and your business may not always be the best way to present to your customers or prospects. I am not saying to dull your name, brand or business, however, I am encouraging you to "be the videographer" so-to-speak in your field. For example, if you're a newspaper delivery driver, leave it at that or as close as possible. Otherwise the general public won't know what an "Information Distribution Engineer" is. (Save that title for LinkedIn. J/k)

Colors, brands, titles, logos, etc, DO MATTER! (Not yelling, just emphasis). Last example: If you film wedding videos and your business is called something like "Devils Playground Production", you may want to rethink or get a DBA. I see so many businesses where the name and logo is completely confusing or inappropriate for the business they wish to conduct.

Keep it simple.

And keep in mind who your audience when using your voice, or the way you post and interact with others online. Make sure your marketing person and/or staff, understand and utilize that same voice and brand consistency. And unless it is part of your logo, consider using colors most can see well. (color blind individuals have difficulty seeing red and green colors or the colors are often muted.) Also make sure your website can best be viewed on multiple devices and that you are easy to contact. (This one hits home as I have attempted to contact many businesses through their form or email for home services or legal and receive zero contact.) ABC - Always Be Checking your website, social media and contact (and spam) boxes. It should be apart of your day-to-day business.

How YOU view your business and how OTHERS view your business is quite different, whether you believe it or not. Ask people around you, in your network, family and friends. Ask them to Google you or businesses like yours, search your website, send you messages, etc. Have them test you out and accept their critiques. You will truly learn how you can make your business thrive!