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If you spend or plan to spend money in digital marketing...you will want to read this. Do you know your return on investment for you digital marketing strategy? Or do you pay someone per month to post X amount of times, maybe report some clicks / likes or create a cool video that you wanted to "go viral" and fell flat? It's difficult to hear so many business owners and non-profit organizations spend money on digital media /video marketing and seeing little to no return. In fa

If you run a professional business then you should have professional videos for marketing... When people often hear videos, several thoughts come to mind. Shorts, reels, films, commercials, video clips, etc. Sometimes they envision "expensive" or even "unnecessary". When clearly, that's not completely true. So why video for your business? Well crafted video from concept to completion and launch gets the right message to the best audience. Why settle for a cute, fun or beautif

Advertising your brand doesn't have to be complicated or expensive. It just has to work. As a former Media Marketing Director for a successful dealership here in Michigan, we ditched traditional (mostly) and leaned into digital. Risky? At the time in 2016, yes. (Still is often too) Social media was just really starting to take off, advertising on social media and video apps like Google was full of uncertainty. For example, how do we know if these ads convert (make money)? I'v

Aside from the amount of coupons you may have sent out or estimated traffic that drives by your billboard(s), do you truly know what your conversion percentage is? Coupons, billboards, radio and TV ads have their place. There is no real wrong way to advertise unless it is completely throwing money to the wind. For example, why would someone promote on TikTok when their primary client is 55 years old on up? Why would a business not have a simple Youtube page when Google is kno

You have an awesome business or non-profit organization. People love you, your products and/or service, that is when they do find you. Question is...how did they find you? If you're thriving or steady by word-of-mouth marketing then this may not be for you. If you prefer to stay constantly in front of your current and prospective customers, then this is definitely for you. Please consider the following strategies. Have a continual marketing presence. If word-of-mouth via a s

A major key to being visible in the eye of the public is staying consistent with your business. Whether it comes to branding, logo, colors, messaging or even frequency of outreach, even if it's daily / weekly / monthly, consistency in all thing is important to staying in front of current and prospective clients. Early trains that ran on coal were constantly being fed more coal into the furnace to keep it going. If more coal was not added, the train simply stopped. As big and