Do you KNOW where your customers are coming from?

Do you KNOW where your customers are coming from? ⬇️⬇️⬇️

Word-of-mouth, friend-of-a-friend, ad in the paper, news on TV or post on social media - these are all great sources to get more customers. Question is, do you know for certain, this is where your customers may come from?

Of course, we may know that this person was referred here or this person told you about your business ad. Yet, oftentimes, most businesses don't know and/or don't care as long as they make sales.

That may sound untrue, however, it is unfortunately very true. And when the going gets tough in the economy, NEW business will be someone else's PREVIOUS business. I especially learned that as a Media Marketing Director for a successful automotive dealership.

Question is, "how?"

First, be honest with yourself. Do you want to grow and expand as a business or just stay steady? There's no wrong way, there's just potentially poor spending. For example, if business is good and steady, keep doing what you're doing. Don't add or take away anything, especially when it comes to marketing.

If you want business to grow and expand, start taking a hard look at what works and what needs improvement. Work from the inside out. If you have a broken system that just brings in decent business, but will not support your future customers, you'll end up with a headache, financially, emotionally and maybe even physically.

Here's where I've seen businesses make a mistake. They hire an agency who wants X-amount of big bucks, promising big results. You're a number to most of them. OR, you may hire a freelancer who has dabbled, likes to dabble or knows a couple of things when it comes to some video, pretty pictures and posting on social media. SIDE NOTE: There's nothing wrong with either as long as they are truly worth their experience in true marketing.

Here's the reality check though: Agencies, might want to know more about your business, your competition, your area, your demographic and your budget before diving in. A great agency should be able to provide you with insight, estimated timelines, strategies and analytics to narrow in, who your best client is and get them in the door. Freelancers, unless they're experienced, don't count on it. They will tell you they can get you clients but may not know where to begin with analytics. The market is saturated with marketing freelancers and a few good agencies. Choose wisely. Ask lots of questions.

If you're interested in knowing how your small business or non-profit organization can thrive in digital media and marketing, please contact me. I'd love to meet you, work with you and perhaps assist you with any commercial video and media marketing consultation needs.